Normal rules don't apply...

Standing for reciprocity between craftsmanship and innovation in technique and materials, Iris van Herpen creates a new direction of couture that combines fine handwork techniques with futuristic digital technology. She forces fashion to the extreme contradiction between beauty and regeneration and it is her unique way to reevaluate reality and to express and underline individuality. "For me fashion is an expression of art that is very close related to me and to my body. I see it as my expression of identity combined with desire, moods and cultural setting". 

The first large-scale solo exhibition of the work of Dutch couturier Iris van Herpen, one of the most striking designers of our times is presented at the Groninger Museum in The Netherlands, and we shall pay our respects!