Hahnemuhle is a digital fashion experiment realized by Per Zenstromm, fashion designer Michael Sontag and Hahnemuhle Fine Art comprising of print, video and a live performace during Photokina 2012 imaging fair.

Designer Michael Sontag doesn't sketch, draw or otherwise put his ideas down on paper before getting to work on his designs. Instead, he intuitively and very much nads-on starts draping the fabric directly on his model and it's this approach that leads to the fluidity, intimacy and movement of his pieces.