Italian luxury label Emilio Pucci launches its first ad campaign since the brand’s inception. Shot by fashion duo Mert Alas and Marcus Piggott the campaign features model-actress Amber Valletta, with her classic features, Italian roots and unobtrusive celebrity. The moody and evocative images are set amidst ornate and sumptuous backdrops inspired by Palazzo Pucci, the maison’s Renaissance-era headquarters in Florence as Mert and Marcus capture the sultry, sophisticated, yet slightly subversive theme running through the Fall Winter collection designed by Creative Director Peter Dundas.