Creation, culture, arts, design, gold, Greece. When it comes to name the most representative Greek jewelry house, there is no other than Lalaounis. A brand that is world renowned in decades for its fine craftmanship, quality and distinctive style and is a vibrant part of the contemporary Greek civilization. Laoura, the granddaughter of the founder of the jewelry house, was the ideal figure to wear some of the gold creations and show that Ilias Lalaounis, with its history and heritage, still expresses and represents fresh and contemporary high aesthetics. She welcomed us at the Ilias Lalaounis jewelry Museum of Athens, itself a unique architectural monument of the city. We discussed with her about the legendary brand and its philosophy as well as its current and future plans and shot her wearing Lalaounis jewels styled with couture dresses by Greek fashion designers.
MM.: What a wonderful space under the Parthenon, Laoura!
L.L.: Indeed! We are at the Ilias Lalaounis Jewelry Museum, located at the south side of the Acropolis below the theater of Dionysos and Herodes Atticus Odeon. It was founded in 1993 as the first private non-profit foundation, devoted to the art of jewelry and the decorative arts in Greece. The Museum houses in its permanent collections more than 4000 jewelry and microsculptures from 50 collections, designed by its founder, the Academician Ilias Lalaounis between 1940 and 2002. Today the Museum collects jewelry and decorative arts from all over the world and presents and extensive cultural program.